BAXTERS OF SCOTLAND
HAMPERS & GIFT BOXES
BY BAXTERS FOOD GROUP
BRAND IDENTITY DESIGN | HAMPER PACKAGING DESIGN | PRODUCT PACKAGING DESIGN | PHOTOGRAPHY & VIDEO
BRAND IDENTITY
DESIGN & PLANNING
For Baxters Hampers & Gift Boxes, we collaborated closely with Baxters Food Group to develop a distinct brand identity for their new business branch.
The goal was to craft a brand that resonated with the established Baxters logo, ensuring a recognisable connection, while introducing a fresh, clean, and sophisticated aesthetic.
We were responsible for creating comprehensive brand guidelines and ensuring consistent application across all marketing materials, establishing a cohesive and elegant brand presence.
PACKAGING DESIGN
HAMPERS & GIFT BOXES
In collaboration with the product manager at Baxters, we developed the packaging design for their branded hampers and gift boxes. Through multiple design iterations and detailed sketches, we refined the concept to align perfectly with the brand’s high-end and classy identity. The final packaging design not only embodies the elegance and sophistication of the brand but also enhances the overall customer experience, making each hamper and gift box a true reflection of Baxters' premium quality.
PACKAGING DESIGN
BAXTERS PRODUCTS
Collaborating with Baxters' product team, I designed
the packaging for a range of new Baxters-branded
products destined for their hampers and gift boxes. These products, including Single Malt Scotch Whisky, gin miniatures, sweets, and more, required packaging that prominently featured the Baxters logo while also embodying the refined and authentic aesthetic of Baxters of Scotland.
PHOTOGRAPHY
BAXTERS GIFT PRODUCERS
Working with the Baxters marketing team, we captured photography and videography content at various partner businesses across Scotland, whose products were featured in the hampers and gift boxes. The shoots were designed to highlight the quality and craftsmanship of the external gift producers, showcasing their unique offerings and strengthening the connection between Baxters and its partners. The resulting visuals played a key role in elevating the brand narrative and promoting the diverse range of products included in the hampers.
